Pete,
Great post (I attend New Life and have been for the past year). I think what you are getting at is not just measuring internal markers, but measuring behavior, and not just output. As a tangent, my company talks about how orgs need to measure HOW they operate, not just what/how much. It sounds like New Life is doing a good job of identifying the values it has, and then the behaviors that stem from those values, and then finally setting out metrics that capture those behaviors.
Sarah
PS: see more at lrn.com/howmetrics
